Nor'Aini Yusof and Ismael Younis Abu-Jarad
The Organizational Innovativeness of Public Listed Housing Developers in Malaysia
552 - 556
2011
5
5
International Journal of Humanities and Social Sciences
https://publications.waset.org/pdf/443
https://publications.waset.org/vol/53
World Academy of Science, Engineering and Technology
This paper investigated the organizational
innovativeness of public listed housing developers in Malaysia. We
conceptualized organizational innovativeness as a multidimensional
construct consisting of 5 dimensions market innovativeness, product
innovativeness, process innovativeness, behavior innovativeness and
strategic innovativeness. We carried out questionnaire survey with all
accessible public listed developers in Malaysia and received a 56
percent response. We found that the innovativeness of public listed
housing developers is low. The paper ends by providing some
explanations for the results.
Open Science Index 53, 2011