TY - JFULL AU - Nor'Aini Yusof and Ismael Younis Abu-Jarad PY - 2011/6/ TI - The Organizational Innovativeness of Public Listed Housing Developers in Malaysia T2 - International Journal of Humanities and Social Sciences SP - 551 EP - 556 VL - 5 SN - 1307-6892 UR - https://publications.waset.org/pdf/443 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 53, 2011 N2 - This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multi-dimensional construct consisting of 5 dimensions: market innovativeness, product innovativeness, process innovativeness, behavior innovativeness and strategic innovativeness. We carried out questionnaire survey with all accessible public listed developers in Malaysia and received a 56 percent response. We found that the innovativeness of public listed housing developers is low. The paper ends by providing some explanations for the results. ER -