%0 Journal Article %A Nor'Aini Yusof and Ismael Younis Abu-Jarad %D 2011 %J International Journal of Humanities and Social Sciences %B World Academy of Science, Engineering and Technology %I Open Science Index 53, 2011 %T The Organizational Innovativeness of Public Listed Housing Developers in Malaysia %U https://publications.waset.org/pdf/443 %V 53 %X This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multi-dimensional construct consisting of 5 dimensions: market innovativeness, product innovativeness, process innovativeness, behavior innovativeness and strategic innovativeness. We carried out questionnaire survey with all accessible public listed developers in Malaysia and received a 56 percent response. We found that the innovativeness of public listed housing developers is low. The paper ends by providing some explanations for the results. %P 552 - 556