%0 Journal Article
	%A Nor'Aini Yusof and  Ismael Younis Abu-Jarad
	%D 2011
	%J International Journal of Humanities and Social Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 53, 2011
	%T The Organizational Innovativeness of Public Listed Housing Developers in Malaysia
	%U https://publications.waset.org/pdf/443
	%V 53
	%X This paper investigated the organizational
innovativeness of public listed housing developers in Malaysia. We
conceptualized organizational innovativeness as a multi-dimensional
construct consisting of 5 dimensions: market innovativeness, product
innovativeness, process innovativeness, behavior innovativeness and
strategic innovativeness. We carried out questionnaire survey with all
accessible public listed developers in Malaysia and received a 56
percent response. We found that the innovativeness of public listed
housing developers is low. The paper ends by providing some
explanations for the results.
	%P 552 - 556