@article{(Open Science Index):https://publications.waset.org/pdf/443,
	  title     = {The Organizational Innovativeness of Public Listed Housing Developers in Malaysia},
	  author    = {Nor'Aini Yusof and  Ismael Younis Abu-Jarad},
	  country	= {},
	  institution	= {},
	  abstract     = {This paper investigated the organizational
innovativeness of public listed housing developers in Malaysia. We
conceptualized organizational innovativeness as a multi-dimensional
construct consisting of 5 dimensions: market innovativeness, product
innovativeness, process innovativeness, behavior innovativeness and
strategic innovativeness. We carried out questionnaire survey with all
accessible public listed developers in Malaysia and received a 56
percent response. We found that the innovativeness of public listed
housing developers is low. The paper ends by providing some
explanations for the results.},
	    journal   = {International Journal of Humanities and Social Sciences},
	  volume    = {5},
	  number    = {5},
	  year      = {2011},
	  pages     = {552 - 556},
	  ee        = {https://publications.waset.org/pdf/443},
	  url   	= {https://publications.waset.org/vol/53},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 53, 2011},
	}