@article{(Open Science Index):https://publications.waset.org/pdf/443, title = {The Organizational Innovativeness of Public Listed Housing Developers in Malaysia}, author = {Nor'Aini Yusof and Ismael Younis Abu-Jarad}, country = {}, institution = {}, abstract = {This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multi-dimensional construct consisting of 5 dimensions: market innovativeness, product innovativeness, process innovativeness, behavior innovativeness and strategic innovativeness. We carried out questionnaire survey with all accessible public listed developers in Malaysia and received a 56 percent response. We found that the innovativeness of public listed housing developers is low. The paper ends by providing some explanations for the results.}, journal = {International Journal of Humanities and Social Sciences}, volume = {5}, number = {5}, year = {2011}, pages = {552 - 556}, ee = {https://publications.waset.org/pdf/443}, url = {https://publications.waset.org/vol/53}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 53, 2011}, }