WASET
    Min Li and  Tao Li,  The Grey Relational Analysis of the Influence Factors of Profit in Cartoon-s Character Merchandising Rights.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    November 2011, vol. 59(11). 1379 - 1382
    [viewed 11 May 2024]. Available from: https://publications.waset.org/pdf/4416.