%0 Journal Article
	%A Chanthana Poninthawong
	%D 2012
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 71, 2012
	%T Analysis of the Ambient Media Approach of Advertisement Samples from the Adman Awards and Symposium under the Category of Outdoor and Ambience
	%U https://publications.waset.org/pdf/4287
	%V 71
	%X This research is to study the types of products and
services that employs 'ambient media and respective techniques in its
advertisement materials. Data collection has been done via analyses of a total of 62 advertisements that employed ambient media
approach in Thailand during the years 2004 to 2011. The 62 advertisement were qualifying advertisements of the Adman Awards
& Symposium under the category of Outdoor & Ambience. Analysis
results reveal that there is a total of 14 products and services that
chooses to utilize ambient media in its advertisement. Amongst all ambient media techniques, 'intrusion' uses the value of a medium in
its representation of content most often. Following intrusion is 'interaction', where consumers are invited to participate and interact
with the advertising materials. 'Illusion' ranks third in its ability to subject the viewers to distortions of reality that makes the division
between reality and fantasy less clear.
	%P 3173 - 3176