TY - JFULL AU - Agneta Sundström and Zahra Ahmadi and Akmal Hyder PY - 2013/5/ TI - Market and Innovation Orientation: A Typology of Public Housing Companies in Sweden T2 - International Journal of Economics and Management Engineering SP - 840 EP - 848 VL - 7 SN - 1307-6892 UR - https://publications.waset.org/pdf/4246 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 76, 2013 N2 - The purpose of this paper is to develop a typology based on market orientation (MO) and innovation orientation (IO), and to illustrate to what extent housing companies in Sweden fit within this framework. A qualitative study on 11 public housing companies in the central part of Sweden has been conducted by the help of open and semi-structured questions for data collection. Four public housing company types- i.e. reactive prospector, proactive prospector, reactive defender and proactive defender have been identified by the combination of MO-IO dimensions. Future research can include other dimensions like entrepreneurship and network to observe how it particularly affects MO. An empirical study can compare public and private housing companies on the basis of MO and IO dimensions. One major contribution of the paper is the proposition of typology which can be used to describe public housing companies and deciding their future course of actions. ER -