WASET
    Nirjhar Roy and  V. R. Komma and  Jitendra Kumar,  Mass Customization in Supply Chain Management Environment: A Review.   journal   = {International Journal of Industrial and Manufacturing Engineering}, [online]. World Academy of Science, Engineering and Technology.
    February 2013, vol. 74(2). 249 - 254
    [viewed 20 April 2024]. Available from: https://publications.waset.org/pdf/4162.