@article{(Open Science Index):https://publications.waset.org/pdf/4162,
	  title     = {Mass Customization in Supply Chain Management Environment: A Review},
	  author    = {Nirjhar Roy and  V. R. Komma and  Jitendra Kumar},
	  country	= {},
	  institution	= {},
	  abstract     = {In the supply chain management customer is the most
significant component and mass customization is mostly related to
customers because it is the capability of any industry or organization
to deliver highly customized products and its services to the
respective customers with flexibility and integration, providing such
a variety of products that nearly everyone can find what they want.
Today all over the world many companies and markets are facing
varied situations that at one side customers are demanding that their
orders should be completed as quickly as possible while on other
hand it requires highly customized products and services. By
applying mass customization some companies face unwanted cost
and complexity. Now they are realizing that they should completely
examine what kind of customization would be best suited for their
companies. In this paper authors review some approaches and
principles which show effect in supply chain management that can be
adopted and used by companies for quickly meeting the customer
orders at reduced cost, with minimum amount of inventory and
maximum efficiency.},
	    journal   = {International Journal of Industrial and Manufacturing Engineering},
	  volume    = {7},
	  number    = {2},
	  year      = {2013},
	  pages     = {249 - 254},
	  ee        = {https://publications.waset.org/pdf/4162},
	  url   	= {https://publications.waset.org/vol/74},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 74, 2013},
	}