%0 Journal Article
	%A AHM Shamsuzzoha and  Tauno Kekäle and  Petri Helo
	%D 2009
	%J International Journal of Industrial and Manufacturing Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 29, 2009
	%T Towards External Varieties to Internal Varieties − Modular Perspective
	%U https://publications.waset.org/pdf/3981
	%V 29
	%X Product customization is an essential requirement for
manufacturing firms to achieve higher customers- satisfaction and
fulfill business target. In order to achieve these objectives, firms need
to handle both external varieties such as customer preference,
government regulations, cultural considerations etc and internal
varieties such as functional requirements of product, production
efficiency, quality etc. Both of the varieties need to be accumulated
and integrated together for the purpose of producing customized
product. These varieties are presented and discussed in this paper
along with the perspectives of modular product design and
development process. Other development strategies such as
modularity, component commonality, product family design and
product platform are presented with a view to achieve product variety
quickly and economically. A case example both for the concept of
modular design and platform based product development process is
also presented with the help of design structure matrix (DSM) tool.
This paper is concluded with several managerial implications and
future research direction.
	%P 306 - 312