%0 Journal Article %A Wen-Pai Wang and Mei-Ching Tang %D 2012 %J International Journal of Industrial and Manufacturing Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 67, 2012 %T Evaluating New Service Development Performance Based on Multigranular Linguistic Assessment %U https://publications.waset.org/pdf/3653 %V 67 %X The service sector continues to grow and the percentage of GDP accounted for by service industries keeps increasing. The growth and importance of service to an economy is not just a phenomenon of advanced economies, service is now a majority of the world gross domestic products. However, the performance evaluation process of new service development problems generally involves uncertain and imprecise data. This paper presents a 2-tuple fuzzy linguistic computing approach to dealing with heterogeneous information and information loss problems while the processes of subjective evaluation integration. The proposed method based on group decision-making scenario to assist business managers in measuring performance of new service development manipulates the heterogeneity integration processes and avoids the information loss effectively. %P 1313 - 1318