%0 Journal Article
	%A Esad Kadušić and  Petar Bojović and  Amela Žgalj
	%D 2011
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 56, 2011
	%T Consumer Adoption - Risk Factor of Mobile Banking Services
	%U https://publications.waset.org/pdf/3223
	%V 56
	%X Mobile banking services present a unique growth
opportunity for mobile operators in emerging markets, and have
already made good progress in bringing financial services to the
previously unbanked populations of many developing countries. The
potential is amazing, but what about the risks? In the complex
process of establishing a mobile banking business model, many kinds
of risks and factors need to be monitored and well-managed. Risk
identification is the first stage of risk management. Correct risk
identification ensures risk management effectiveness. Keeping the
risks low makes it possible to use the full potential of mobile banking
and carry out the planned business strategy. The focus should be on
adoption of consumers which is the main risk factor of mobile
banking services.
	%P 951 - 956