@article{(Open Science Index):https://publications.waset.org/pdf/3180, title = {Achieving Performance in an Organization through Marketing Innovation}, author = {Andreea Maier and Diana Nicoară and Dorin Maier and Maria-Mihaela Suărăsan and Alexandra Anastasiu}, country = {}, institution = {}, abstract = { Innovation is becoming more and more important in modern society. There are a lot of researches on different kinds of innovation but marketing innovation is one kind of innovation that has not been studied frequently before. Marketing innovation is defined as a new way in which companies can market themselves to potential or existing customers. The study shows some key elements for marketing innovation that are worth paying attention to when implementing marketing innovation projects. Examples of such key elements are: paying attention to the neglected market, suitable market segmentatio reliable market information, public relationship, increased customer value, combination of market factors, explore different marketing channels and the use of technology in combination with what? Beside the key elements for marketing innovation, we also present some risks that may occur, such as cost, market uncertainty, information leakage, imitation and overdependence on experience. By proposing a set of indicators to measure marketing innovation, the article offers solutions for marketing innovation implementation so that any organization can achieve optimal results.}, journal = {International Journal of Economics and Management Engineering}, volume = {7}, number = {4}, year = {2013}, pages = {849 - 852}, ee = {https://publications.waset.org/pdf/3180}, url = {https://publications.waset.org/vol/76}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 76, 2013}, }