Rapid Development of Sport and Sport Management at the Beginning of the Third Millennium

Authors: Irena Durdová

Abstract:

Most people know through experience and intuition what the word „sport“ means. Sport includes a combination of these configurations when it involves team competitions, tournaments, or matches in dual sports or individual sports. Sport management - it is an area of professional endeavor in which a variety of sport-related managerial careers exist and it is also an area of academic professional preparation. Exists three unique aspects of sport management: sport marketing, sport enterprise financial structures and sport industry career paths. The aim of the paper was to highlight the growing importance of sport in contemporary society, especially to emphasize its socio-economic benefits and refer to the development of sport management and marketing. The article has shown that sport contributes 2-3% to gross domestic product in the Czech Republic and that the demand for experts, specialists educated for the sports manager profession is growing.

Keywords: management, sport, sport management, marketing

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1058325

References:

[1] Durdová, I. Základní aspekty sportovního marketingu. Ostrava: VŠBTUO, 2009, 32-34.
[2] Parks, J. B.Sport Management. Human Kinetics Publishers, 1998, pp. 58
[3] Čáslavová, E. Management sportu. Praha: East West Publishing Company, 2009, pp. 88-91.
[4] Durdov├í, I. Soci├íln─ø-ekonomické aspekty sportu. Ostrava: Repronis, 2004, pp. 13.
[5] Kocourek, J., Vosyka, M. Anal├¢za financov├ín├¡ sportu v ─îeské republice. (cit. 2011-07-07). Accessible from www: .
[6] Durdová, I., Horváthová, P. Economics Aspects of Sports Environment in the Czech Republic. Econ'09, (Journal of Economics, Management and Business). Technical University of Ostrava, Faculty of Economics, 2009. Vol. 16. pp. 105-113.
[7] Die makroekonomischen Effekte des Sports in Europa. (cit. 2011-07- 07).Accessible from www:.
[8] Study of Publicand of Private sports Financing in Europe (2008).(cit. 2011-07-07).Accessible from www:
[9] Bílá kniha o sportu. (cit. 2011-07-07). Accessible from www: .