@article{(Open Science Index):https://publications.waset.org/pdf/2476,
	  title     = {Media Pedagogy - The Medium is the Message},
	  author    = {Syed Sultan Ahmed},
	  country	= {},
	  institution	= {},
	  abstract     = {The current education system in India is adept in
equipping and assessing the scholastic development of children.
However, there is an immediate need to strengthen co-scholastic
areas like life-skills, values and attitudes to equip students to face real
life challenges. Audio-visual technology and their respective media
can make a significant contribution to a value based learning
curriculum. Thus, co-scholastic skills need to be effectively nurtured
by a medium that is entertaining and impactful. Films in general have
a tremendous impact in our society. Films with a positive message
make a formidable learning experience that can influence and inspire
generations of learners. Leveraging on this powerful medium,
EduMedia India Pvt. Ltd. has introduced School Cinema a well
researched film-based learning module supported by a fun and
exciting workbook, designed to introduce and reaffirm life-skills and
values to children, thereby having a positive influence on their
	    journal   = {International Journal of Educational and Pedagogical Sciences},
	  volume    = {6},
	  number    = {4},
	  year      = {2012},
	  pages     = {483 - 488},
	  ee        = {https://publications.waset.org/pdf/2476},
	  url   	= {https://publications.waset.org/vol/64},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 64, 2012},