@article{(Open Science Index):https://publications.waset.org/pdf/2123,
	  title     = {Social Commerce – E-Commerce in Social Media Context},
	  author    = {Linda Sau-ling LAI},
	  country	= {},
	  institution	= {},
	  abstract     = {This paper aims to address the new trend of social
commerce as electronic commerce leverages Web 2.0 technologies
and online social media. The infusions of new technologies on the
World Wide Web connect users in their homes and workplaces,
thus transforming social formations and business transactions. An
in-depth study of the growth and success of a social commerce site,
Facebook was conducted. The investigation is finalized with a triad
relational model which reflects socioeconomic life in the Internet
today. The following three concepts work jointly to form a global
community that has already started to take the place of traditional
commerce and socialization: Web 2.0 technology, E-commerce,
and online social media. A discussion of the research findings
indicates that social commerce networks are sustainable because of
the various incentives given to users as they collaborate with others
regardless of their identity and location. The focus of this article is
to increase understanding on quickly developing Web 2.0 based
social media and their subsequent effects on the emerging social
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {4},
	  number    = {12},
	  year      = {2010},
	  pages     = {2213 - 2218},
	  ee        = {https://publications.waset.org/pdf/2123},
	  url   	= {https://publications.waset.org/vol/48},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 48, 2010},