%0 Journal Article
	%A Emre Alptekin and  Damla Yalçınyiğit and  Gülfem Alptekin
	%D 2009
	%J International Journal of Industrial and Manufacturing Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 30, 2009
	%T Evaluation of Risks in New Product Innovation
	%U https://publications.waset.org/pdf/1956
	%V 30
	%X In highly competitive environments, a growing
number of companies must regularly launch new products speedily
and successfully. A company-s success is based on the systematic,
conscious product designing method which meets the market
requirements and takes risks as well as resources into consideration.
Research has found that developing and launching new products are
inherently risky endeavors. Hence in this research, we aim at
introducing a risk evaluation framework for the new product
innovation process. Our framework is based on the fuzzy analytical
hierarchy process (FAHP) methodology. We have applied all the
stages of the framework on the risk evaluation process of a
pharmaceuticals company.
	%P 729 - 733