WASET
    Ramakrishnan Ramanathan and  Yanqing Duan and  Guangming Cao and  Elaine Philpott,  Diffusion and Impact of Business Analytics: A Conceptual Framework.   journal   = {International Journal of Industrial and Systems Engineering}, [online]. World Academy of Science, Engineering and Technology.
    September 2012, vol. 69(9). 2358 - 2363
    [viewed 08 May 2024]. Available from: https://publications.waset.org/pdf/1919.