WASET
    Shu-Lu Hsu and  Jeffrey C. F. Tai and  Yi-Han Wang,  An Experimental Investigation of Factors Affecting Consumers' Reactions to Mobile APP-Based Promotions.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    July 2013, vol. 79(7). 2155 - 2161
    [viewed 16 April 2024]. Available from: https://publications.waset.org/pdf/16555.