Prakash Vel and Jocelyn Rodrigues
Online Purchase of Luxury Products in the U.A.E.
2004 - 2009
2013
7
7
International Journal of Economics and Management Engineering
https://publications.waset.org/pdf/16405
https://publications.waset.org/vol/79
World Academy of Science, Engineering and Technology
Luxury is an identity, a philosophy and a culture
which requires understanding before the adoption of ebusiness
practices because of its intricacies and output are essentially different
from other types of goods. Factors such as culture, personal
characteristics, website quality, and vendor characteristics influence
the online purchasing behavior of consumers thus making it a
complex area of study. This paper explores the scope of eretail for
luxury consumption in the U.A.E. by identifying what motivates and
demotivates online purchase behavior of U.A.E. consumers and
necessary hypotheses have been drawn to reflect behavior between
online luxury preference consumers and nononline luxury preference
consumers.
Open Science Index 79, 2013