TY - JFULL AU - Prakash Vel and Jocelyn Rodrigues PY - 2013/8/ TI - Online Purchase of Luxury Products in the U.A.E. T2 - International Journal of Economics and Management Engineering SP - 2003 EP - 2009 VL - 7 SN - 1307-6892 UR - https://publications.waset.org/pdf/16405 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 79, 2013 N2 - Luxury is an identity, a philosophy and a culture which requires understanding before the adoption of e-business practices because of its intricacies and output are essentially different from other types of goods. Factors such as culture, personal characteristics, website quality, and vendor characteristics influence the online purchasing behavior of consumers thus making it a complex area of study. This paper explores the scope of e-retail for luxury consumption in the U.A.E. by identifying what motivates and de-motivates online purchase behavior of U.A.E. consumers and necessary hypotheses have been drawn to reflect behavior between online luxury preference consumers and non-online luxury preference consumers. ER -