{"title":"Online Purchase of Luxury Products in the U.A.E.","authors":"Prakash Vel, Jocelyn Rodrigues","volume":79,"journal":"International Journal of Economics and Management Engineering","pagesStart":2004,"pagesEnd":2010,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/16405","abstract":"
Luxury is an identity, a philosophy and a culture
\r\nwhich requires understanding before the adoption of e-business
\r\npractices because of its intricacies and output are essentially different
\r\nfrom other types of goods. Factors such as culture, personal
\r\ncharacteristics, website quality, and vendor characteristics influence
\r\nthe online purchasing behavior of consumers thus making it a
\r\ncomplex area of study. This paper explores the scope of e-retail for
\r\nluxury consumption in the U.A.E. by identifying what motivates and
\r\nde-motivates online purchase behavior of U.A.E. consumers and
\r\nnecessary hypotheses have been drawn to reflect behavior between
\r\nonline luxury preference consumers and non-online luxury preference
\r\nconsumers.<\/p>\r\n","references":"
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