%0 Journal Article
	%A NattapongTecharattanased
	%D 2013
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 80, 2013
	%T Factors Influencing the Success of Mobile Phone Entrepreneurs at Central Plaza
	%U https://publications.waset.org/pdf/16221
	%V 80
	%X The purpose of this research was to study the factors
that influenced the success of mobile phone entrepreneurs at Central
Plaza. The sample group included 187 entrepreneurs at Central Plaza.
A questionnaire was utilized as a tool to collect data. Statistics used
in this research included frequency, percentage, mean, and standard
deviation. Independent- sample t- test, one way ANOVA, and
multiple regression analysis. Data were analyzed by using Statistical
Package for the Social Sciences.The findings disclosed that the
majority of respondents were male between 25-40 years old, and held
an undergraduate degree. The average income of respondents was
between 15,001-25,000 baht. The majority of respondents had less
than 5 years of working experience.
In terms of personality, the findings revealed that expression and
agreement were ranked at the highest level. Whereas, emotion
stability, consciousness, open to new experience were ranked at high.
From the hypotheses testing, the findings revealed that different
genders had different success in their mobile phone business with
different income from the last 6 months. However, difference in age,
income, level of education, and experience affected the success in
terms of income, number of customers, and overall success of
business. Moreover, the factors of personalities included expression,
agreement, emotion stability, consciousness, open to new experience,
and competitive strategy. From the findings, these factors were able
to predict mobile phone business success at 66.9 percent.

	%P 2399 - 2401