{"title":"Effect of Consumer Demographic Factors on Purchasing Herbal Products Online in Malaysia","authors":"G. Rezai, Z. Mohamed, M. N. Shamsudin, M. Z. Zahran","volume":80,"journal":"International Journal of Economics and Management Engineering","pagesStart":2380,"pagesEnd":2387,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/16206","abstract":"
The availability of broadband internet and increased
\r\naccess to computers has been instrumental in the rise of internet
\r\nliteracy in Malaysia. This development has led to the adoption of
\r\nonline shopping by many Malaysians. On another note, the
\r\nGovernment has supported the development and production of local
\r\nherbal products. This has resulted in an increase in the production and
\r\ndiversity of products by SMEs. The purpose of this study is to
\r\nevaluate the influence of the Malaysian demographic factors and
\r\nselected attitudinal characteristics in relation to the online purchasing
\r\nof herbal products. In total, 1054 internet users were interviewed
\r\nonline and Chi-square analysis was used to determine the relationship
\r\nbetween demographic variables and different aspects of online
\r\nshopping for herbal products. The overall results show that the
\r\ndemographic variables such as age, gender, education level, income
\r\nand ethnicity were significant when considering the online shopping
\r\nantecedents of trust, quality of herbal products, perceived risks and
\r\nperceived benefits.<\/p>\r\n","references":"
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