Fauziah Sh. Ahmad and  Rosmini Omar and  Siti Zaleha Abdul Rasid and  Muslim Amin,  Leadership Branding for Sustainable Customer Engagement.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    February 2012, vol. 62(2). 209 - 216
    [viewed 05 April 2020]. Available from: https://publications.waset.org/pdf/15744.