{"title":"Application of the Balanced Scorecard into the Formulation of the Firm Strategy","authors":"Lucie Vale\u010dkov\u00e1","volume":34,"journal":"International Journal of Economics and Management Engineering","pagesStart":2035,"pagesEnd":2041,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/1520","abstract":"
In contemporary global and dynamically developing environment there is a need of the strategic planning fundamental. It is complicated, but at the same time important process from the point of view of continual keeping of competitive advantage. The aim of the paper is formulation of strategic goals for the needs of the small enterprises. There will be used Balanced Scorecard as a balanced system of the indicators for the clearing and transferring vision into particular goals. In particular perspectives the theme will be focused on strategic goals. Consequently will be mention the concept of the competitiveness IDINMOSU. This connect to Balanced Scorecard.<\/p>\r\n","references":"[1] A. Bruce, K. Langton, Strategick\u00e9 my\u253c\u00edlen\u251c\u00a1. Praha: Slovart, 2002.\r\n[2] Horv\u251c\u00edth & Partner, Balanced Scorecard v praxi. Praha: Profess\r\nConsulting, 2002.\r\n[3] Z. Mikol\u251c\u00ed\u253c\u00ed, Jak zv\u251c\u00a2\u253c\u00edit konkurenceschopnost podniku: konkuren\u2500\u00ecn\u251c\u00a1\r\npotenci\u251c\u00edl a dynamika podnik\u251c\u00edn\u251c\u00a1. Praha: Grada, 2005.\r\n[4] Z. Mikol\u251c\u00ed\u253c\u00ed, L. Ludv\u251c\u00a1k. Diagn\u251c\u2502za virtu\u251c\u00edln\u251c\u00a1 firmy realita nebo klam?\r\nAplikace diagnostick\u251c\u00a2ch p\u0159\u251c\u00a1stup\u253c\u00bb v podnikatelstv\u251c\u00a1. Studijn\u251c\u00a1 opora.\r\nOstrava: V\u253c\u00e1B-TU, Ekonomick\u251c\u00ed fakulta, 1997.\r\n[5] Z. Mikol\u251c\u00ed\u253c\u00ed, Entrepreunership. These and Questions at the Beginning of\r\nthe Third Millenium. 1st ed. Krakov: VICTORIA, 2002. ISBN 83-918127-4-X.\r\n[6] Z. Mikol\u251c\u00ed\u253c\u00ed, M. Papalov\u251c\u00ed. Intelligent competitive Enterprise (Eruption\r\nCluster Enetrprise) in Journal of Economics & Management. Katowice: Publisher of the Karol Adamiecki, 2005. ISSN 1732-1948.\r\n[7] R. S. Kaplan, D. P. Norton, Balanced Scorecard: strategick\u251c\u00a2 syst\u00e9m\r\nm\u2500\u00f8\u0159en\u251c\u00a1 v\u251c\u00a2konnosti podniku. Praha: Management Press, 2005.\r\n[8] L. Vale\u2500\u00eckov\u251c\u00ed, Integrace metody Balanced Scorecard do formulace\r\nstrategie mal\u00e9ho podniku. Ostrava, 2008. Diplomov\u251c\u00ed pr\u251c\u00edce.\r\n[9] J. Vysu\u253c\u00edil, Metoda Balanced Scorecard v souvislostech: implementace a \u251c\u2551sp\u2500\u00f8\u253c\u00edn\u251c\u00ed realizace v \u0159\u251c\u00a1zen\u251c\u00a1 podniku. Praha: Profess Consulting, 2004.\r\n[10] Z. Wozniakov\u251c\u00ed, Teorie spont\u251c\u00ednn\u251c\u00a1ho \u0159\u251c\u00eddu a multidisciplin\u251c\u00edrn\u251c\u00a1\r\nnavrhov\u251c\u00edn\u251c\u00a1 v\u251c\u00a2robn\u251c\u00a1ho syst\u00e9mu virtu\u251c\u00edln\u251c\u00a1ch firem. Ostrava, 2009.\r\nDiserta\u2500\u00ecn\u251c\u00a1 pr\u251c\u00edce.\r\n[11] Benchmarking ve vztahu k BSC a n\u2500\u00f8kter\u251c\u00a2m dal\u253c\u00ed\u251c\u00a1m metod\u251c\u00edm kvality\r\n(2007, November 20). (online). Available:\r\nhttp:\/\/www.benchmarking.vcvscr.cz\/dokumenty\/118.pdf\r\n[12] Podnikov\u251c\u00ed strategie a Balanced Scorecard (2007, December,12).\r\n(online). Available: www.systemonline.cz\/clanky\/podnikova-strategie-abalanced-\r\nscorecard.htm","publisher":"World Academy of Science, Engineering and Technology","index":"Open Science Index 34, 2009"}