{"title":"Cellular Phone Users- Willingness to Shop Online","authors":"Norazah Mohd Suki, Norbayah Mohd Suki","volume":30,"journal":"International Journal of Economics and Management Engineering","pagesStart":841,"pagesEnd":846,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/14965","abstract":"
This study aims to identify cellular phone users- shopping motivating factors towards online shopping. 100 university students located in Klang Valley, Malaysia were involved as the respondents. They were required to complete a set of questionnaire and had to own a cellular phone in order to be selected as sample in this study. Three from five proposed hypotheses were supported: purchasing information, shopping utilities and service quality. As a result, marketers and retailers should concentrate more on the less important factors in order to encourage and create willingness of the consumers to purchase online. Recommendation for future research is also presented.<\/p>\r\n","references":"[1] C.A. Johnson, \"US Ecommerce: 2005 to 2010\" in Forrester 2005.\r\n[2] Taylor Nelson Sofres Sdn Bhd, (September, 2008). \"E-commerce\r\nstumbles in Malaysia\". (Online). Available: http:\/\/\r\nwww.nua.ie\/surveys\/?f=VS&art_id=905356973&rel=true\r\n[3] P. L. Gillett, \"In-home shoppers: An overview,\" Journal of Marketing,\r\nvol.40, pp. 81-88, 1976.\r\n[4] K. C. Gehrt, L. J. Yale, and D. A. Lawson, \"The convenience of catalog\r\nshopping: Is there more to it than time?,\" Journal of Direct Marketing,\r\nvol.10, no.4, pp. 19-28, 1996.\r\n[5] M. S. Norazah, \"Malaysian Internet User-s Motivation and Concerns for\r\nShopping Online,\" Malaysian Journal of Library & Information Science,\r\nvol.6, no. 2, pp. 21-33, 2001.\r\n[6] J. W. Alba, J. R. Lynch, B. Weitz, C. Janiszewski, R. Lutz, A. Sawyer,\r\nand S. Wood, \"Interactive Home Shopping: Consumer, Retailer, and\r\nManufacturer Incentives to Participate in Electronic Marketplaces,\"\r\nJournal of Marketing, vol. 61, no. 3, pp. 38-53, 1997.\r\n[7] Z. Zhao, and J. A. Guti\u00e9rrez, Chapter 1: The fundamental perspectives in\r\nE-Commerce. In Mohini Singh & Thompson Teo (eds.), E-Commerce\r\ndiffusion: Strategies and Challenges, pp.3-20, Heidel-berg Press, 2001.\r\n[8] M. Bissonnette, (2008, October). Modern web site design: Getting\r\npeople to come back. (Online) Available at:\r\nhttp:\/\/www.internalysis.com\/nwart2.htm.\r\n[9] M. Cotlier, \"Judging a site by its home page\". Catalog Age, vol. 18, no.\r\n6, pp. 49-50, 2001.\r\n[10] J. F. Engel, R. D. Blackwell, and P. W. Miniard, Consumer Behavior.\r\nChicago: Dryden Press, 1990.\r\n[11] R. East, Consumer Behavior: Advances and Applications in Marketing.\r\nLondon: Prentice Hall, 1997.\r\n[12] R. R. Burke, \"Technology and the customer interface: what consumers\r\nwant in the physical and virtual store,\" Journal of the Academy of\r\nMarketing Science, vol. 30, no. 4, 2002.\r\n[13] C. Mathwick, N. K. Malhotra, and E. Rigdon, \"The Effect of Dynamic\r\nRetail Experiences on Experiential Perceptions of Value: An Internet\r\nand Catalog Comparison,\" Journal of Retailing, vol. 78, no. 1, pp. 51-60,\r\n2002.\r\n[14] G. S. Shergill, and Z. Chen, \"Web-Based Shopping: Consumers-\r\nAttitudes towards Online Shopping in New Zealand,\" Journal of\r\nElectronic Commerce Research, vol. 6, no.2, 2005.\r\n[15] C. Goodwin, \"Privacy: Recognition of a consumer right,\" Journal of\r\nPublic Policy & Marketing, vol.10, pp. 149-166, 1991.\r\n[16] M. B. Holbrook, \"The Nature of Customer Value: An Axiology of\r\nServices in the Consumption Experience\". In: R. Rust, and R. L. Oliver\r\n(Eds). Service Quality New Directions in Theory and Practice, pp. 21-\r\n71, 1994.\r\n[17] C. F. Ho, and W. H., Wu, \"Antecedents of Customer Satisfaction on The\r\nInternet: An empirical study of online shopping,\" Proceedings of 32nd\r\nHawaii International Conference on System Sciences, 1999.\r\n[18] I. Ajzen, \"Perceived Behavioral Control, Self-Efficacy, Locus of\r\nControl, and the Theory of Planned Behavior,\" Journal of Applied\r\nSocial Psychology, vol. 32, pp. 665-683, 2002.\r\n[19] N. K. Malhotra, Marketing Research: An Applied Orientation. 5th ed.\r\nPearson International Edition, 2007.\r\n[20] J. Eighmey, \"Profiling user responses to commercial Web sites,\" Journal\r\nof Advertising Research, vol. 37, no. 3, pp. 59-66, 1997","publisher":"World Academy of Science, Engineering and Technology","index":"Open Science Index 30, 2009"}