Ai Cheo Yeo and Md. Mahbubur Rahim and Yin Ying Ren
Use of Persuasive Technology to Change EndUsers IT Security Aware Behaviour A Pilot Study
1086 - 1092
2008
2
10
International Journal of Humanities and Social Sciences
https://publications.waset.org/pdf/14957
https://publications.waset.org/vol/22
World Academy of Science, Engineering and Technology
Persuasive technology has been applied in marketing,
health, environmental conservation, safety and other domains and is
found to be quite effective in changing peoples attitude and
behaviours. This research extends the application domains of
persuasive technology to information security awareness and uses a
theorydriven approach to evaluate the effectiveness of a webbased
program developed based on the principles of persuasive technology
to improve the information security awareness of end users. The
findings confirm the existence of a very strong effect of the webbased
program in raising users attitude towards information security
aware behavior. This finding is useful to the IT researchers and
practitioners in developing appropriate and effective education
strategies for improving the information security attitudes for endusers.
Open Science Index 22, 2008