TY - JFULL AU - Ai Cheo Yeo and Md. Mahbubur Rahim and Yin Ying Ren PY - 2008/11/ TI - Use of Persuasive Technology to Change End-Users- IT Security Aware Behaviour: A Pilot Study T2 - International Journal of Humanities and Social Sciences SP - 1085 EP - 1092 VL - 2 SN - 1307-6892 UR - https://publications.waset.org/pdf/14957 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 22, 2008 N2 - Persuasive technology has been applied in marketing, health, environmental conservation, safety and other domains and is found to be quite effective in changing people-s attitude and behaviours. This research extends the application domains of persuasive technology to information security awareness and uses a theory-driven approach to evaluate the effectiveness of a web-based program developed based on the principles of persuasive technology to improve the information security awareness of end users. The findings confirm the existence of a very strong effect of the webbased program in raising users- attitude towards information security aware behavior. This finding is useful to the IT researchers and practitioners in developing appropriate and effective education strategies for improving the information security attitudes for endusers. ER -