@article{(Open Science Index):https://publications.waset.org/pdf/14957,
	  title     = {Use of Persuasive Technology to Change End-Users- IT Security Aware Behaviour: A Pilot Study},
	  author    = {Ai Cheo Yeo and  Md. Mahbubur Rahim and  Yin Ying Ren},
	  country	= {},
	  institution	= {},
	  abstract     = {Persuasive technology has been applied in marketing,
health, environmental conservation, safety and other domains and is
found to be quite effective in changing people-s attitude and
behaviours. This research extends the application domains of
persuasive technology to information security awareness and uses a
theory-driven approach to evaluate the effectiveness of a web-based
program developed based on the principles of persuasive technology
to improve the information security awareness of end users. The
findings confirm the existence of a very strong effect of the webbased
program in raising users- attitude towards information security
aware behavior. This finding is useful to the IT researchers and
practitioners in developing appropriate and effective education
strategies for improving the information security attitudes for endusers.},
	    journal   = {International Journal of Humanities and Social Sciences},
	  volume    = {2},
	  number    = {10},
	  year      = {2008},
	  pages     = {1086 - 1092},
	  ee        = {https://publications.waset.org/pdf/14957},
	  url   	= {https://publications.waset.org/vol/22},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 22, 2008},
	}