Mei L. Lin and Pi-Yueh Cheng
The Willingness of Business Students on T Innovative Behavior within the Theory of Planned Behavior
224 - 228
2012
6
2
International Journal of Industrial and Systems Engineering
https://publications.waset.org/pdf/14135
https://publications.waset.org/vol/62
World Academy of Science, Engineering and Technology
Classes on creativity, innovation, and entrepreneurship
are becoming quite popular at universities throughout the world.
However, it is not easy for business students to get involved to
innovative activities, especially patent application. The present study
investigated how to enhance business students intention to participate
in innovative activities and which incentives universities should
consider. A 22item research scale was used, and confirmatory factor
analysis was conducted to verify its reliability and validity. Multiple
regression and discriminant analyses were also conducted. The results
demonstrate the effect of growthneed strength on innovative behavior
and indicate that the theory of planned behavior can explain and
predict business students intention to participate in innovative
activities. Additionally, the results suggest that applying our proposed
model in practice would effectively strengthen business students
intentions to engage in innovative activities.
Open Science Index 62, 2012