@article{(Open Science Index):https://publications.waset.org/pdf/13532,
	  title     = {Online Brands: A Comparative Study of World Top Ranked Universities with Science and Technology Programs},
	  author    = {Zullina H. Shaari and  Amzairi Amar and  Abdul Mutalib Embong and  Hezlina Hashim},
	  country	= {},
	  institution	= {},
	  abstract     = {University websites are considered as one of the brand primary touch points for multiple stakeholders, but most of them did not have great designs to create favorable impressions. Some of the elements that web designers should carefully consider are the appearance, the content, the functionality, usability and search engine optimization. However, priority should be placed on website simplicity and negative space. In terms of content, previous research suggests that universities should include reputation, learning environment, graduate career prospects, image destination, cultural integration, and virtual tour on their websites. The study examines how top 200 world ranking science and technology-based universities present their brands online and whether the websites capture the content dimensions. Content analysis of the websites revealed that the top ranking universities captured these dimensions at varying degree. Besides, the UK-based university had better priority on website simplicity and negative space compared to the Malaysian-based university.
},
	    journal   = {International Journal of Educational and Pedagogical Sciences},
	  volume    = {6},
	  number    = {12},
	  year      = {2012},
	  pages     = {3445 - 3451},
	  ee        = {https://publications.waset.org/pdf/13532},
	  url   	= {https://publications.waset.org/vol/72},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 72, 2012},
	}