%0 Journal Article %A Aurora Garrido-Moreno and Antonio Padilla-Meléndez and Ana Rosa Del Águila-Obra %D 2010 %J International Journal of Industrial and Manufacturing Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 42, 2010 %T Exploring the Importance of Knowledge Management for CRM Success %U https://publications.waset.org/pdf/1322 %V 42 %X After reporting a literature review on Customer Relationship Management (CRM) and knowledge management, some important issued arise, in particular related to the lack of success of CRM strategies implementation. The paper contributes to this proposing an integrated model of CRM success taking into account complementary factors such as organizational factors, technology, knowledge management and customer orientation. %P 629 - 633