%0 Journal Article
	%A Aurora Garrido-Moreno and  Antonio Padilla-Meléndez and  Ana Rosa Del Águila-Obra
	%D 2010
	%J International Journal of Industrial and Manufacturing Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 42, 2010
	%T Exploring the Importance of Knowledge Management for CRM Success
	%U https://publications.waset.org/pdf/1322
	%V 42
	%X After reporting a literature review on Customer
Relationship Management (CRM) and knowledge management, some
important issued arise, in particular related to the lack of success of
CRM strategies implementation. The paper contributes to this
proposing an integrated model of CRM success taking into account
complementary factors such as organizational factors, technology,
knowledge management and customer orientation.
	%P 629 - 633