%0 Journal Article
	%A Amon Lasomboon
	%D 2012
	%J International Journal of Industrial and Manufacturing Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 69, 2012
	%T Trends in Competitiveness of the Thai Printing Industry
	%U https://publications.waset.org/pdf/127
	%V 69
	%X Since the world printing industry has to confront
globalization with a constant change, the Thai printing industry, as a
small but increasingly significant part of the world printing industry,
cannot inevitably escape but has to encounter with the similar change
and also the need to revamp its production processes, designs and
technology to make them more appealing to both international and
domestic market. The essential question is what is the Thai
competitive edge in the printing industry in changing environment?
This research is aimed to study the Thai level of competitive edge in
terms of marketing, technology, environment friendly, and the level
of satisfaction of the process of using printing machines. To access
the extent to which is the trends in competitiveness of Thai printing
industry, both quantitative and qualitative study were conducted. The
quantitative analysis was restricted to 100 respondents. The
qualitative analysis was restricted to a focus group of 10 individuals
from various backgrounds in the Thai printing industry. The findings
from the quantitative analysis revealed that the overall mean scores
are 4.53, 4.10, and 3.50 for the competitiveness of marketing, the
competitiveness of technology, and the competitiveness of being
environment friendly respectively. However, the level of satisfaction
for the process of using machines has a mean score only 3.20. The
findings from the qualitative analysis have revealed that target
customers have increasingly reordered due to their contentment in
both low prices and the acceptable quality of the products. Moreover,
the Thai printing industry has a tendency to convert to ambient green
technology which is friendly to the environment. The Thai printing
industry is choosing to produce or substitute with products that are
less damaging to the environment. It is also found that the Thai
printing industry has been transformed into a very competitive
industry which bargaining power rests on consumers who have a
variety of choices.
	%P 1800 - 1802