%0 Journal Article
	%A James Moir
	%D 2012
	%J International Journal of Humanities and Social Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 64, 2012
	%T Students, Knowledge and Employability
	%U https://publications.waset.org/pdf/12511
	%V 64
	%X Citizens are increasingly are provided with choice and
customization in public services and this has now also become a key
feature of higher education in terms of policy roll-outs on personal
development planning (PDP) and more generally as part of the
employability agenda. The goal here is to transform people, in this
case graduates, into active, responsible citizen-workers. A key part of
this rhetoric and logic is the inculcation of graduate attributes within
students. However, there has also been a concern with the issue of
student lack of engagement and perseverance with their studies. This
paper sets out to explore some of these conceptions that link graduate
attributes with citizenship as well as the notion of how identity is
forged through the higher education process. Examples are drawn
from a quality enhancement project that is being operated within the
context of the Scottish higher education system. This is further
framed within the wider context of competing and conflicting
demands on higher education, exacerbated by the current worldwide
economic climate. There are now pressures on students to develop
their employability skills as well as their capacity to engage with
global issues such as behavioural change in the light of
environmental concerns. It is argued that these pressures, in effect,
lead to a form of personalization that is concerned with how
graduates develop their sense of identity as something that is
engineered and re-engineered to meet these demands.
	%P 422 - 426