@article{(Open Science Index):https://publications.waset.org/pdf/12328,
	  title     = {The Role of Cognitive Decision Effort in Electronic Commerce Recommendation System},
	  author    = {Cheng-Che Tsai and  Huang-Ming Chuang},
	  country	= {},
	  institution	= {},
	  abstract     = {The purpose of this paper is to explore the role of
cognitive decision effort in recommendation system, combined with
indicators "information quality" and "service quality" from IS success
model to exam the awareness of the user for the "recommended system
performance". A total of 411 internet user answered a questionnaire
assessing their attention of use and satisfaction of recommendation
system in internet book store. Quantitative result indicates following
research results. First, information quality of recommended system
has obvious influence in consumer shopping decision-making process,
and the attitude to use the system. Second, in the process of consumer's
shopping decision-making, the recommendation system has no
significant influence for consumers to pay lower cognitive
decision-making effort. Third, e-commerce platform provides
recommendations and information is necessary, but the quality of
information on user needs must be considered, or they will be other
competitors offer homogeneous services replaced.},
	    journal   = {International Journal of Computer and Information Engineering},
	  volume    = {5},
	  number    = {10},
	  year      = {2011},
	  pages     = {1087 - 1091},
	  ee        = {https://publications.waset.org/pdf/12328},
	  url   	= {https://publications.waset.org/vol/58},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 58, 2011},
	}