%0 Journal Article
	%A Peyman Ghafari and  Reza Karjalian and  Ali Mashayekhnia
	%D 2011
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 60, 2011
	%T Studying the Relationship between Different Dimensions of CRM and Innovation Capabilities in Melli Bank of Iran
	%U https://publications.waset.org/pdf/1201
	%V 60
	%X This paper investigates the relationship between different dimensions of customer relationship management and innovation capabilities in Melli Bank of Iran. Five dimensions of CRM include information sharing, customer involvement, long-term partnership, joint problem solving and technology-based CRM are selected to measure their relationship with innovation capabilities including innovation in product, innovation in process, innovation in administrative affairs, innovation in marketing, and finally innovation in services. Research findings indicate that there is significant relationship between CRM dimensions and innovation capabilities in Melli bank of Iran.

	%P 1846 - 1850