%0 Journal Article
	%A S. Güzin Mazman and  Yasemin Koçak Usluel and  Vildan Çevik
	%D 2009
	%J International Journal of Educational and Pedagogical Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 25, 2009
	%T Social Influence in the Adoption Process and Usage of Innovation: Gender Differences
	%U https://publications.waset.org/pdf/11887
	%V 25
	%X The purpose of this study is to determine in what
ways elementary education prospective teachers are being informed
about innovations and to explain the role of social influence in the
usage process of a technological innovation in terms of genders. The
study group consisted of 300 prospective teachers, including 234
females and 66 males. Data have been collected by a questionnaire
developed by the researchers. The result of the study showed that,
while prospective teachers are being informed about innovations
most frequently by mass media, they rarely seek to take expert
advice. In addition, analysis of results showed that the social
influence on females were significantly higher than males in usage
process of a technological innovation.
	%P 31 - 34