Lina Salim
Indonesian Store Loyalty Factors for Modern Retailing Market
1076 - 1083
2009
3
6
International Journal of Economics and Management Engineering
https://publications.waset.org/pdf/11745
https://publications.waset.org/vol/30
World Academy of Science, Engineering and Technology
Modern retailers such as hypermarketsupermarket
need to be more customeroriented in order to survive in todays
competitive business world. As a result, the investigation of
determinant factors of store loyalty becomes important issue for
modern retailing players. This study suggests that consumers store
loyalty in the modern retailing market (hypermarkets and
supermarkets) is influenced by environmental factors (such as store
image, store personnel). Using a model of stimulusorganismresponse
(SOR), this research examines SR relationship of store
loyalty. SOR framework is derived from the existence literature and
tested empirically based on Indonesian consumers experience. The
stimuli for this study are store image, store personnel, satisfaction
and culture factors. Affect, or the consumers liking to modern
retailing stores, mediates the chosen environmental factors on
consumers store loyalty. The findings showed that store image, store
satisfaction and culture have significant positive relationship to store
loyalty via affect.
Open Science Index 30, 2009