@article{(Open Science Index):https://publications.waset.org/pdf/11745, title = {Indonesian Store Loyalty Factors for Modern Retailing Market}, author = {Lina Salim}, country = {}, institution = {}, abstract = {Modern retailers such as hypermarket/supermarket need to be more customer-oriented in order to survive in today-s competitive business world. As a result, the investigation of determinant factors of store loyalty becomes important issue for modern retailing players. This study suggests that consumers- store loyalty in the modern retailing market (hypermarkets and supermarkets) is influenced by environmental factors (such as store image, store personnel). Using a model of stimulus-organismresponse (S-O-R), this research examines S-R relationship of store loyalty. S-O-R framework is derived from the existence literature and tested empirically based on Indonesian consumers- experience. The stimuli for this study are store image, store personnel, satisfaction and culture factors. Affect, or the consumers- liking to modern retailing stores, mediates the chosen environmental factors on consumer-s store loyalty. The findings showed that store image, store satisfaction and culture have significant positive relationship to store loyalty via affect.}, journal = {International Journal of Economics and Management Engineering}, volume = {3}, number = {6}, year = {2009}, pages = {1076 - 1083}, ee = {https://publications.waset.org/pdf/11745}, url = {https://publications.waset.org/vol/30}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 30, 2009}, }