%0 Journal Article
	%A Hsiu-Yuan Wang and  Shwu-Huey Wang 
	%D 2013
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 74, 2013
	%T Mainland Chinese Customers' Intention toward Medical Tourism in Taiwan
	%U https://publications.waset.org/pdf/11382
	%V 74
	%X This study proposes and tests a rescapturing elements of perceived gain and loss that, by perceived value of medical tourism products, influencintention of potential customers. Data from 301 usable qwere tested against the research model using the structmodeling approach. The results indicated that perceivedkey predictor of customer intentions. As for benefimedical quality, service quality and enjoyment wcomponents that significantly influenced the perceptiRegarding sacrifice, the effects of perceived risk on pewere significant. The findings can provide insights intohow destination countries can make medical tourism a wfor themselves and international patients.KeywordsMedical tourism, perceived valueintention.
	%P 329 - 331