%0 Journal Article
	%A Amalia Suzianti
	%D 2012
	%J International Journal of Industrial and Manufacturing Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 67, 2012
	%T A Heuristic Based Conceptual Framework for Product Innovation
	%U https://publications.waset.org/pdf/11376
	%V 67
	%X This research elaborates decision models for product
innovation in the early phases, focusing on one of the most widely
implemented method in marketing research: conjoint analysis and the
related conjoint-based models with special focus on heuristics
programming techniques for the development of optimal product
innovation. The concept, potential, requirements and limitations of
conjoint analysis and its conjoint-based heuristics successors are
analysed and the development of conceptual framework of Genetic
Algorithm (GA) as one of the most widely implemented heuristic
methods for developing product innovations are discussed.
	%P 1259 - 1267