@article{(Open Science Index):https://publications.waset.org/pdf/11376, title = {A Heuristic Based Conceptual Framework for Product Innovation}, author = {Amalia Suzianti}, country = {}, institution = {}, abstract = {This research elaborates decision models for product innovation in the early phases, focusing on one of the most widely implemented method in marketing research: conjoint analysis and the related conjoint-based models with special focus on heuristics programming techniques for the development of optimal product innovation. The concept, potential, requirements and limitations of conjoint analysis and its conjoint-based heuristics successors are analysed and the development of conceptual framework of Genetic Algorithm (GA) as one of the most widely implemented heuristic methods for developing product innovations are discussed.}, journal = {International Journal of Industrial and Manufacturing Engineering}, volume = {6}, number = {7}, year = {2012}, pages = {1259 - 1267}, ee = {https://publications.waset.org/pdf/11376}, url = {https://publications.waset.org/vol/67}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 67, 2012}, }