@article{(Open Science Index):https://publications.waset.org/pdf/10833,
	  title     = {Using Model to Plan of Strategic Objectives},
	  author    = {Terezie Bartusková and  Jitka Baňařová and  Zuzana Kusněřová},
	  country	= {},
	  institution	= {},
	  abstract     = {Importance of strategic planning is unquestionable. However, the practical implementation of a strategic plan faces too many obstacles. The aim of the article is explained the importance of strategic planning and to find how companies in Moravian-Silesian Region deal with strategic planning, and to introduce the model, which helps to set strategic goals in financial indicators area. This model should be part of the whole process of strategic planning and can be use to predict the future values of financial indicators of the company with regard to the factor, which influence these indicators.
},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {6},
	  number    = {11},
	  year      = {2012},
	  pages     = {2939 - 2942},
	  ee        = {https://publications.waset.org/pdf/10833},
	  url   	= {https://publications.waset.org/vol/71},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 71, 2012},
	}