%0 Journal Article
	%A Chai-Lee Goi
	%D 2012
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 62, 2012
	%T The Impact of Colours on Online Marketing Communications
	%U https://publications.waset.org/pdf/10652
	%V 62
	%X Colour choice has become a common strategy and
correlates highly with marketing. Three broad functions can be
identified for colour in a building context especially applied in
marketing communications, which are its role as an important
parameter in illumination designs, its capacity to influence the visual
appearance of a building in a predictable manner and as an aesthetic
function. The review of literatures shows that colour has an impact on
online marketing communications, and relations between colour, web
and marketing communications.
	%P 182 - 186