WASET
	@article{(Open Science Index):https://publications.waset.org/pdf/10652,
	  title     = {The Impact of Colours on Online Marketing Communications},
	  author    = {Chai-Lee Goi},
	  country	= {},
	  institution	= {},
	  abstract     = {Colour choice has become a common strategy and
correlates highly with marketing. Three broad functions can be
identified for colour in a building context especially applied in
marketing communications, which are its role as an important
parameter in illumination designs, its capacity to influence the visual
appearance of a building in a predictable manner and as an aesthetic
function. The review of literatures shows that colour has an impact on
online marketing communications, and relations between colour, web
and marketing communications.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {6},
	  number    = {2},
	  year      = {2012},
	  pages     = {182 - 186},
	  ee        = {https://publications.waset.org/pdf/10652},
	  url   	= {https://publications.waset.org/vol/62},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 62, 2012},
	}