@article{(Open Science Index):https://publications.waset.org/pdf/10652, title = {The Impact of Colours on Online Marketing Communications}, author = {Chai-Lee Goi}, country = {}, institution = {}, abstract = {Colour choice has become a common strategy and correlates highly with marketing. Three broad functions can be identified for colour in a building context especially applied in marketing communications, which are its role as an important parameter in illumination designs, its capacity to influence the visual appearance of a building in a predictable manner and as an aesthetic function. The review of literatures shows that colour has an impact on online marketing communications, and relations between colour, web and marketing communications.}, journal = {International Journal of Economics and Management Engineering}, volume = {6}, number = {2}, year = {2012}, pages = {182 - 186}, ee = {https://publications.waset.org/pdf/10652}, url = {https://publications.waset.org/vol/62}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 62, 2012}, }