%0 Journal Article
	%A J. Park and  J. Song and  B. Lee
	%D 2009
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 26, 2009
	%T How CATV Survive in the Era of Convergence?
	%U https://publications.waset.org/pdf/10489
	%V 26
	%X The purpose of this paper is to analyze the case of the
U.S. Pivot and to suggest an appropriate model including entry
strategies and success factors for QPS of Cable TV. The
telecommunication companies have been operating QPS including
IPTV service, which enables them to cross over broadcasting areas.
Due to this circumstance, the Cable TV operators are now concerned
and are planning to add QPS with the mobile service. Based on the
Porter's five forces model, an analytical framework has been proposed
to MVNO in Cable TV industry in the United States. As a result of this
study, MVNO in Cable TV industry has to have a clear killer
application with their sufficient contents. Subsequently, the direction
of the future Cable TV industry is proposed.
	%P 173 - 177