@article{(Open Science Index):https://publications.waset.org/pdf/10391,
	  title     = {Factors Influencing Rote Learner's Intention to Use WBL: Developing Country Study},
	  author    = {Watcharawalee Lertlum and  Borworn Papasratorn},
	  country	= {},
	  institution	= {},
	  abstract     = {Previous researches found that conventional WBL is effective for meaningful learner, because rote learner learn by repeating without thinking or trying to understand. It is impossible to have full benefit from conventional WBL. Understanding of rote learner-s intention and what influences it becomes important. Poorly designed user interface will discourage rote learner-s cultivation and intention to use WBL. Thus, user interface design is an important factor especially when WBL is used as comprehensive replacement of conventional teaching. This research proposes the influencing factors that can enhance learner-s intention to use the system. The enhanced TAM is used for evaluating the proposed factors. The research result points out that factors influencing rote learner-s intention are Perceived Usefulness of Homepage Content Structure, Perceived User Friendly Interface, Perceived Hedonic Component, and Perceived (homepage) Visual Attractiveness.
},
	    journal   = {International Journal of Humanities and Social Sciences},
	  volume    = {2},
	  number    = {2},
	  year      = {2008},
	  pages     = {131 - 136},
	  ee        = {https://publications.waset.org/pdf/10391},
	  url   	= {https://publications.waset.org/vol/14},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 14, 2008},
	}