{"title":"Corporate Social Responsibility and Values in Innovation Management","authors":"J. Maksimainen, P. Saariluoma, P. Jokivuori","volume":29,"journal":"International Journal of Industrial and Manufacturing Engineering","pagesStart":426,"pagesEnd":431,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/10284","abstract":"
Corporate social responsibility (CSR) viewpoint have challenged the traditional perception to understand corporations position. Production- and managerial-centred views are expanding towards reference group-centred policies. Consequently, the significance of new kind of knowledge has emerged. In addition to management of the organisation, the idea of CSR emphasises the importance to recognise the value-expectations of operational environment. It is know that management is often well-aware of corporate social responsibilities, but it is less clear how well these high level goals are understood in practical product design and development work. In this study, the apprehension above proved to be real to some degree. While management was very aware of CSR it was less familiar to designers. The outcome shows that it is essential to raise ethical values and issues higher in corporate communication, if it is wished that they materialize also in products.<\/p>\r\n","references":"[1] Burke, L. and Logsdon, J. \"How corporate social responsibility pays\r\noff,\" in Long range planning, Vol. 29, pp. 495-502, 1996.\r\n[2] Hollander, J. \"What matters most: Corporate values and social\r\nresponsibility,\" in California management review, Vol. 46, pp. 111-119,\r\n2004.\r\n[3] McWilliams, A. and Siegel, D. \"Corporate social responsibility: A\r\ntheory of the firm perspective,\" in Academy of management journal,\r\nVol. 26, pp. 117-127, 2001.\r\n[4] Porter, M. and Kramer, M. \"Strategy & Society: The Link Between\r\nCompetitive Advantage and Corporate Social Responsibility\" in Harvard\r\nBusiness Review, Vol. 84, pp. 78-92, 2006.\r\n[5] Carroll, A. B. Corporate social responsibility: Evolution of a definitional\r\nconstruct. Bussiness and society, 1999, 38, 268-295\r\n[6] S. H. Schwartz and W. Bilsky, \"Toward a universal psychological\r\nstructure of human values,\" in Journal of Personality and Social\r\nPsychology, Vo. 53, pp. 550-562, 1987.\r\n[7] S. H. Schwartz and W. Bilsky, \"Toward a theory of the universal content\r\nand structure of values: Extensions and cross-cultural replications,\" in\r\nJournal of Personality and Social Psychology, Vol. 58, pp. 878-891,\r\n1990.\r\n[8] M. Rokeach, The nature of human values, New York: Free Press, 1973.\r\n[9] G. Hofstede, \"Culture-s consequences - International differences in\r\nwork-related values,\" in Cross-cultural research and methodology series,\r\nVol. 5, London: Sage, 1980.\r\n[10] S. H. Schwartz, \"Universals in the content and structure of values:\r\nTheoretical advances and empirical tests in 20 countries,\" in Advances\r\nin experimental social psychology, M. P. Zanna, Ed. New York:\r\nAcademic Press, Vol. 25, pp. 1-65, 1992.\r\n[11] S. H. Schwartz, \"Are there universal aspects in the content and structure\r\nof values?\" in Journal of Social Issues, Vol. 50, pp. 19-45, 1994.\r\n[12] C. Kluckhohn, \"Value and value-orientations in the theory of action: An\r\nexploration in definition and classification,\" in Toward a general theory\r\nof action, T. Parsons and E. Shills (Ed.), Cambridge, MA: Harvard\r\nUniversity Press, 1951.\r\n[13] E. Allardt, Sosiologia 1. 2nd ed. Juva: WSOY 1985(1983).","publisher":"World Academy of Science, Engineering and Technology","index":"Open Science Index 29, 2009"}