Houshang Taghizadeh and  Gholamreza Soltani Fesghandis,  Identifying and Prioritizing Factors Affecting Consumer Behavior Based on Product Value.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    December 2011, vol. 60(12). 1953 - 1956
    [viewed 25 April 2024]. Available from: https://publications.waset.org/pdf/10224.